This case study is to measure the website’s performance in terms to the Graphic, User Interface (U/X) & Traffic results (www.thefountainers.in). This study would compare between the phases when the website was graphically low, the built technology was outdated, to the phase when it got re-vamped with high resolution graphics & new looks.
The Fountainers, is operating as a manufacturer, supplier, importer and exporter of Fountains Projects, Nozzles & Accessories, Swimming Pools/ Jacuzzis, Outdoor LED Lighting, Lake Revivals, Fiber Optics, AMC/Support, etc. Our product range is inclusive of Jet Fountains, Custom Water Fountain and Designer Fountain. They are known for their seamless finish, energy efficiency, trouble-free operations, durability and latest design.
The goal was to promote their brand & website online. They only had a website and were trying to build their network on various social handles but they were not getting satisfactory results. They were facing major errors like:.
- Page Loading Time: 8 – 10 sec
- The pages were unable to load due to use of old technology like Flash, HTML 2
- The bounce rate was over 50%
So, they were desperately seeking assistance to fill this gap which is hampering their online presence. Also they were so occupied with their core business that scheduling time for this was also difficult. Also due to non updated website, they were unable to share the link with their clients.